Back last year, I looked at my business, at the huge amount of talented wedding vendors who show up at every wedding show, and I asked myself… Am I doing the wedding specialists justice? Am I creating wedding shows that are inspiring & inspirational spaces? Am I presenting people in the best possible light, setting us apart from the rest of the wedding shows out there?
My honest answer… No. I'm not ashamed to say that I’ve got into a bit of a funk, using a tried & tested template for every wedding show, & not thinking about the fact that weddings have changed, therefore wedding shows should have to do as well.
Now I’m not saying I stopped caring. Anyone who has worked with me or even just see my online presence knows that I put my all into making sure every wedding show is marketed to my fullest capacity.
However I’m fully open to admitting that I should have made the days more exciting & vibrant. I myself am an outgoing person, & my shows should have reflected this.
Which brings me back to my moment of reflection last year.
I wanted to focus on bringing together suppliers who were as quirky as I am, & creating inspiring wedding shows that were unlike any others in the area. I sat & thought (probably with a glass of something chilled too, as let’s face it, that’s when I have my best ideas!) & the Anti Wedding Show was born. The response from wedding suppliers & couples was amazing & positive. The comments I heard over & again was “thank goodness there's somewhere to meet quirky suppliers in the area!” YES!
Don’t let the name confuse you – I am in no way anti wedding. Instead I’m anti tradition. I’m anti other peoples opinions on your big day. I’m anti following trends just please others, instead of yourself. In fact, my motto is "Your Day, Your Way" along with telling people to stick 2 fingers up to any wedding ideas that doesn’t make them happy.
The Anti Wedding Show is all about presenting couples with amazing wedding specialists who buck the trend, and embrace the couples wishes, however funky and alternative they may be. Think Gothic. Think about colour versus deep tones. Think mixtures of textures and themes. I think colourful wedding dresses… The list is huge. Previous anti wedding shows were well received, I even made it onto BBC Radio to discuss them, as they caught so many people's attention.
My awesome feedback shows just how popular they are too, so I’m super pissed that we’ve had to stop for a while. During this downtime though, I’ve continue to ponder on what I offer & how I can improve on the experience.
So do you know what I decided to do? I rebranded!
Beckie Melvin Events is a nice enough name - I mean, after all it’s my own name! But it didn’t exactly give the punchy, exciting impression I wanted. In came The Bad Ass Bridal Show. Yes! I’ve got that tingle, you know the one, the one that tells you you’re about to do something really exciting & that could change the way you work in the future. I’ve got that. I finally had a name that suited what I did.
Right now at time of writing, I’m in the process of changing all my social media handles, writing the new website, etc. It’s hard work but worth it, because I need to know that all the information & marketing I’m putting out is giving our wonderful couples the full picture on just what they’ll find at the shows
How will future wedding shows look? Well, as the few did that we managed to run in January & March. Full of inspiring, quirky suppliers who are flexible & exciting, ready to buck the wedding trends & instead help couples create a wedding day that’s representative of their love.
Pretty cool, huh? So that’s the latest news in a nutshell. It’s all fun here. I can’t wait for The Bad Ass Bridal Show to be complete! Watch this space. Okay that’s enough about what I’m doing, what’s your news?
PS// Fancy getting involved NOW in an awesome wedding show? Then why not sign up to The Bad Ass Bridal Show, which will take place over Sunday 12 July LIVE on the Facebook page. Wanna know more? Then pop me an email on email@example.com
I'm a qualified wedding planner dedicated to designing & creating weddings for alternative couples. Because everyone deserves a wedding as unique as they are